Select how often (in days) to receive an alert: Create AlertPuig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.The OpportunityPuig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:- smarter investment decisions- advanced performance measurement- scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable,
and fully activated to deliver measurable impact.Scope & Team LeadershipYou will lead a multidisciplinary team including:- Global Paid Media Data Manager- Global Social Data Data Manager- Integral Media Data Product Manager- Global Media Tracking ManagerYou will build a strong center of expertise, combining:- media analytics- data governance & tracking- data productsWhat you'll get to do- Define and lead the global Media Data strategy and roadmap- Position media data as a strategic asset supporting business growth and transformation- Build a long-term vision integrating:- o measurement- o consumer understanding- o AI-driven use cases2. Advanced Measurement & Performance Excellence- Lead end-to-end media measurement strategy, including:- o Attribution frameworks- o Brand & performance measurement- Oversee econometric and advanced analytics approaches to:- o quantify marketing impact- o optimize media investments- o support budget allocation decisions- Drive the evoluti
📌 Global Head Of (Lérida)
🏢 Puig Deutschland
📍 Lérida
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.