12 oct
|
NAPHORA GAMES GROUP
|
Madrid
12 oct
NAPHORA GAMES GROUP
Madrid
At Naphora Games Group, we’re building more than games, we’re building a general team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you’ll fit right in with us.Role SummaryOwn and scale Naphora’s user acquisition across our mobile games.Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization,
and LTV.ResponsibilitiesUser Acquisition & GrowthDevelop and execute paid and organic acquisition strategies across multiple mobile gamesManage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networksOwn campaign budgets, bidding strategies, and performance optimizationScale acquisition while maintaining profitability and player qualitySupport global game launches and LiveOps marketing initiativesCreative Testing & ASODefine and execute creative testing roadmapsTest and optimize creatives to improve CPI, IPM, CTR, CVR, and ROASLead App Store Optimization (ASO) initiatives to improve visibility and store conversionPlan and execute creator and influencer acquisition campaignsAnalytics & OptimizationAnalyze campaign performance and turn data into actionable recommendationsTrack key acquisition, retention, monetization, and LTV metricsBuild dashboards and performance reports for stakeholdersWork closely with Product to improve retention, monetization, and LTVContinuously monitor competitors, industry trends, and
📌 Ua Manager (Madrid)
🏢 NAPHORA GAMES GROUP
📍 Madrid