12 oct
|
NAPHORA GAMES GROUP
|
España
12 oct
NAPHORA GAMES GROUP
España
At Naphora Games Group, we're building more than games, we're building a integral team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.
Descubra más sobre las tareas diarias, las responsabilidades generales y la experiencia requerida para esta oportunidad desplazándose hacia abajo ahora.
We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.
Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you'll fit right in with us.
Role Summary
Own and scale Naphora's user acquisition across our mobile games.
Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.
You'll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization,
and LTV.
Responsibilities
User Acquisition & Growth
- Develop and execute paid and organic acquisition strategies across multiple mobile games
- Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks
- Own campaign budgets, bidding strategies, and performance optimization
- Scale acquisition while maintaining profitability and player quality
- Support global game launches and LiveOps marketing initiatives
Creative Testing & ASO
- Define and execute creative testing roadmaps
- Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS
- Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion
- Plan and execute creator and influencer acquisition campaigns
Analytics & Optimization
- Analyze campaign performance and turn data into actionable recommendations
- Track key acquisition, retention, monetizatio
📌 UA Manager (España)
🏢 NAPHORA GAMES GROUP
📍 España