Your ResponsibilitiesAs a key member of the team, you will be responsible for:- Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.- Identify and organize our presence at local events and conferences.- Execute general lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.- Position our brand by identifying the trendy topics and the associated keywords in your region.- Deploy regional campaigns on social networks to increase corporate and employee branding.- Contribute to content production in line with global content plan and localize corporate content when it is relevant for your markets.- Report results and analyse marketing effectiveness while managing database quality.How to achieve the objectives- Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.- Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow‑up.- Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information.What We're Looking For- Experience - A master’s degree in business or marketing.- Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.- Experience in B2B marketing ideally in the software industry.- You are comfortable speaking in front of customers or Imaweb’s salespeople.- Very comfortable communicating in English.- Autonomy, proactivity and creativity.- Languages English and Spanish mandatory, Portuguese and French are a plus.- Communication Strong communication skills, both verbal and written.- Technical Skills Hubspot.- Interpersonal Skills Ability to collaborate in a diverse and dynamic environment.What We OfferWe understand that flexibility and

📌 Field Marketing Specialist (Madrid)
🏢 Nextlane
📍 Madrid