Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, general financial system.
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
We’re building the next stage of Kraken Consumer growth. You’ll launch dozens of channel tests each month, make fast calls on what’s working, and take the winners from first test to serious scale. The edge is choosing the right channels and campaign types to test, learning from each one, and scaling the few that work. You’ll own those channels alongside our other performance marketing managers.
Prioritize the next channels and campaigns to test. Size the upside by market, find the regional platforms and media partners people actually use, then place the biggest bets where customer fit and payback potential are strongest
Get tests live with the right team around you. Own partner conversations, budgets, QA, and the first performance read
Make each market feel local. Look beyond platform ROAS to funded customers, cohort quality, CAC, incrementality, and payback.



Change or stop weak tests quickly; When a test clicks, build it into a real channel: develop new creative and campaign types with Creative, strengthen measurement with MarTech, and grow spend as customer value and payback hold
Share tests and learnings openly, help other channel owners, and find ways to make a win in one market work elsewhere
Work with Creative, Product, Data, and MarTech to fix tracking and improved landing pages, signup, funding, and first use
You can run dozens of tests a month without turning them into a blur. You know which channels and campaigns matter most and give each test a hypothesis, budget, measurement plan, and next decision
You know how to find local growth opportunities across countries. You’re at home in CAC, attribution, incrementality, cohort quality, LTV, and payback. You can work through messy data with an analyst and still make a clear call
You know how paid campaigns actually work on web and app: audiences, creative, conversion tracking, optimization, and the path to a funded customer
We care more than strong judgment, hands-on craft, and proof you can find and scale profitable growth

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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📌 Performance Marketing Manager - Digital (España)
🏢 Kraken
📍 España