The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.The successful candidate will combine strategic thinking with hands‑on execution andpossessa strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology.They will alsohavestrong stakeholder managementskills with the ability toengage with senior managers.Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, taxcomplianceisrequired.Key Roles and ResponsibilitiesWebsite Management & OptimizationOwn,maintain, and continuously enhance the corporate website to ensureoptimalperformance, usability, and user experienceCoordinate website updates, content publishing,andtechnical improvements,Identifyopportunities to improve website conversion rates and customer engagementEnsure all website content reflects brand, product, and commercial objectivesMonitor website health, functionality, security, and compliance requirementsDigital DemandGenerationDevelop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectivesSupport Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiativesEnsure all website-generated leads are accurately captured, tracked, and routed through the CRM systemMonitor lead quality, source attribution, and conversion performanceSegmentation&CustomerInsightsDevelop audience lists and campaign segmentation to improve targeting and campaign effectivenessAnalyze customer, prospect,



and behavioral data toidentifytrends and opportunitiesGenerate actionable customer insights to support campaign planning and commercial decision-makingEmail MarketingDevelop and execute email marketing strategyCreate and manage email marketing calendars, workflows,andautomation,Monitor delivery, engagement, conversion, and performance metricsContinuouslyoptimizecontent, audience segmentation, and campaign effectivenessSEO, SEM & AI SearchOptimizationDevelop and execute SEO strategy to improve organic visibility and website trafficManage SEM activities and coordinate paid search initiatives where applicableMonitor keyword rankings, search performance, and competitive digital activityIdentifyopportunities to improve visibility across emerging AI-powered search environments and digital discovery platformsRecommend and implement technical and content improvements to support search performanceAnalytics& PerformanceReportingEstablish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performanceMonitor key digital marketing KPIs and provide recommendations for optimizationProduce regular dashboards and insights forCMOPromote a data-driven approach to digital marketing decision-makingSocial MediaStrategy&ExecutionDesign, execute, andmonitorthe company's social media strategyManage content planning, publishing schedules, and channel performanceEnsure social activity supports acquisition, cross-selling,andbrand objectivesMonitor audience engagement and identify opportunities to improve reach and effectivenessCoordinate with internal stakeholders to generate relevant and timely contentOnline Reputation & Third-Party Digital PresenceMonitor and maintain the company's digital presence across third-party platformsManage online reviews, directory listings, business profiles, and external digital referencesCoordinate responses and corrective actions as appropriateEnsure consistency of company information across all digital properties#J-18808-Ljbffr

📌 Web & Digital Marketing Manager (Madrid)
🏢 Auxadi
📍 Madrid