Purpose & Overall Relevance for the Organization:
Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels.
Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas' long-term business priorities and Game Plan.
As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone.
Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development.
Key responsibilities:
Commercial Leadership :
Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion.
Own wholesale business performance across all customer segments and channels.




Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio.
Identify market opportunities, competitive trends and growth initiatives to strengthen adidas' market position.
Customer & Business Development :
Oversee all strategic and key accounts across Iberia.
Build and maintain executive-level relationships with key customers and partners.
Lead top-to-top engagements, annual negotiations, and joint business plans.
Drive omnichannel growth and strengthen adidas' position as a preferred strategic partner.
Organizational Leadership :
Lead, coach and develop the Sales Directors and

📌 Senior Director Wholesale Iberia (Zaragoza)
🏢 Adidas
📍 Zaragoza