Agency :
Arena Media Madrid
Job Description :
The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities
Createand deliveroptimal Mx, defined as Connection x Context x Content
- Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overallexperienceand articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams
Create and present Mx Story to clients
- Createthe Mx guidelinesin liaise with relevant internal specialist teams
- Ensure quality control on plan recommendationagainst Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integrationfrom Mx brief toMxmeasurement