If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. As a leading healthcare solutions provider, we support pharmacies through innovative services that enhance patient care, strengthen customer engagement and drive sustainable business growth.
Position Summary This role is responsible for driving the commercial success, adoption and operational execution of healthcare services across a network of 900 pharmacies. Acting as the link between pharmacies, service providers and end consumers, you will define go-to-market strategies, optimize service performance and deliver growth in a B2B2C environment. Reporting to the Marketing Services Manager, you will play a key role in expanding Alliance Healthcare's healthcare services offering and creating value for both pharmacies and patients.
Lead the launch, implementation and growth of Telemedicine, Loyalty and Dermatology services across the pharmacy network.
Develop and execute B2B2C marketing and commercial strategies to drive service adoption,



engagement and revenue growth.
Create marketing materials, training content, sales presentations and point-of-sale support tools.
Train pharmacy teams and field teams to ensure successful deployment and service utilization.
Coordinate internal teams, external providers and key stakeholders to ensure seamless service delivery.
Monitor performance, KPIs, budgets and forecasts, providing regular business insights and recommendations.
Identify operational challenges and implement solutions to improve pharmacy experience and business performance.
Drive continuous improvement initiatives that enhance customer value and commercial outcomes.
5+ years of experience in marketing, business development, service management, project management or commercial roles.
Proven experience managing multi-stakeholder projects and service-based business models.
Degree in Marketing, Business Administration,

📌 Marketing Services Program Specialist (España)
🏢 Alliance Healthcare
📍 España