Responsibilities * accountable for owning and continuously evolving the end-to-end content strategy and operating model for planning, creating and improving content, across the region. * defining a clear content approach, setting standards, and translating this into ways of working that teams can apply in practice. * guiding and supporting adoption at scale across markets and functions, ensuring these ways of working are embedded and sustained over time. * acting as a regional reference point for content excellence, providing guidance and clarity across stakeholders in Commercial, Medical, Legal, Regulatory, and IT and enabling consistent, compliant, and high-quality content delivery. * focusing on content performance, identifying improvements, and increasing efficiency and quality through reuse, modular content, and smarter use of technology. * shaping how content processes are organised, defining decision-making, collaboration, and workflow structures. * supporting the use of AI in content creation and management while ensuring compliance with regulatory and quality requirements. * creating alignment among senior stakeholders and helping teams adopt new ways of working during transformations and changes. Requirements * A degree in business, marketing, digital technologies, or a related field. * An MBA or equivalent is a plus. * + 10 years of experience in senior roles within digital,



customer, content, or business transformation. * A track record of leading enterprise or regional transformations, not only functional or local initiatives. * Experience driving adoption and behaviour change at scale, including navigating resistance and aligning senior stakeholders. * Experience combining operating model design with execution: governance, capabilities, ways of working, and performance measurement. * Exposure to multiple functions such as digital, CRM, business intelligence, or operations. * Experience working with multiple regional stakeholders in a matrixed environment. * Experience embedding AI-enabled or automated content workflows into day-to-day ways of working. * Experience in regulated industries; pharmaceutical or healthcare background is strongly preferred. * A good understanding of content lifecycle management, modular content, reuse, and governance. * Familiarity with AI and automation in content creation, review, and optimisation. * Awareness of emerging digital trends and technologies. * Experience defining and tracking KPIs using reporting or BI tools such as Power BI. * A natural interest in adopting and promoting responsible use of AI. * Experience leading and developing a team (this role has 5+ direct reports). #J-18808-Ljbffr

📌 EMEA Content Excellence Director (Madrid)
🏢 Jobtailor
📍 Madrid