Overview

In this role you will drive customer engagement initiatives within a integral marketing technology environment. You will implement and optimize SFMC-driven campaigns, journeys, and data activation in collaboration with cross-functional teams. You’ll manage end-to-end delivery, troubleshoot issues, and share best practices to continuously improve CRM processes. This position combines marketing, data, and technology to deliver scalable, personalized communications across markets. You will join an international Commercial & Marketing Services team to shape impactful customer experiences.

Responsabilidades

- Manage and execute CRM and digital marketing campaigns using Salesforce Marketing Cloud
- Develop, implement, and optimise customer journeys and lifecycle programmes
- Coordinate end-to-end campaign delivery including briefing, content management, segmentation, deployment, QA, and performance review
- Build, test, and optimise personalised communications and multi-step journeys
- Perform A/B testing and analyse campaign performance to improve engagement
- Create audience segments within Data Cloud and activate them across platforms
- Troubleshoot CRM-related issues including data, journeys, automations,



and deliverability
- Provide SFMC guidance and best practices to internal stakeholders
- Support continuous improvement of CRM processes, templates, tools, and workflows
- Contribute to service operations and support activities related to Salesforce Marketing services
- Collaborate with marketing, creative, operational, and technology teams

Requisitos principales

- Minimum 5 years of relevant professional experience
- At least 2 years of hands-on Salesforce Marketing Cloud experience
- Strong experience with: Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Cloud (Data 360)
- Experience delivering CRM or marketing automation campaigns
- Understanding of customer data management, subscriber management, and consent concepts
- Experience working within delivery, project, support, or consulting environments
- Strong stakeholder management and communication skills
- Fluent English (C1 level or above)

- Stakeholder management
- Strong communication
- Collaboration
- Salesforce Marketing Cloud (SFMC)
- Email Studio
- Journey Builder

📌 SFMC Consultant (Barcelona)
🏢 Huxley Associates
📍 Barcelona