Job Description

At Coches.Net, Spain’s leading digital automotive marketplace, we are accelerating the evolution of our B2B business model. To maximize the value we deliver to our dealer network and independent sellers, we are driving a strategic Commercial Transformation focused on value-based selling, advanced monetization, and operational sophistication.

At Coches.Net, Spain’s leading digital automotive marketplace, we are accelerating the evolution of our B2B business model. To maximize the value we deliver to our dealer network and independent sellers, we are driving a strategic Commercial Transformation focused on value-based selling, advanced monetization, and operational sophistication. We are seeking a high-caliber, strategic Head of RevOps to lead and orchestrate the execution of this transformation. This role will serve as the executive engine connecting Strategy, Pricing, Commercial Operations, and Technology ensuring that business decisions translate into an efficient, scalable, and data-driven commercial rhythm.

Job Requirements

- Proven Track Record of Success (Must-Have): experience in Revenue Operations.
- Demonstrated success in leading and scaling commercial transformation or RevOps programs in complex B2B environments is mandatory.
- Strategic Acumen & Financial Acumen: Strong analytical capability to conceptualize monetization models, optimize commission structures, and present executive pricing proposals to senior leadership.
- Leadership & Change Management:



Proven ability to influence cross-functional teams and align frontline sales forces toward structured, data-driven operational models.

Preferred Qualifications
- Industry Experience: Background in Digital Classifieds, B2B/B2C Marketplaces, or the Automotive sector.
- Advanced Degree: MBA from a top-tier business school.

What We Offer
- Lead the strategic revenue and operational transformation of a market-leading digital platform in Spain.
- High visibility, autonomy, and direct impact on the company's P&L; and long-term growth trajectory.
- A competitive executive compensation package aligned with the strategic importance of the role.

Job Responsibilities
- Pricing, Packaging & Monetization Strategy:
- Lead strategic recommendations on pricing models, tiering structures (packaging), and the core value proposition for core subscription packages and value-added products (add-ons).
- Define and govern the commercial discount and contracting policies, balancing margin optimization with customer retention and long-term lifetime value.

- Commercial Transformation Governance & Rhythm:

- Establish the governance architecture, operational cadence, and strategic KPIs required to ensure a disciplined, coordinated execution of the sales roadmap.
- Design and implement a performance management framework that aligns sales team incentives with overall revenue targets.

- Go-To-Market (GTM) Model & Efficiency Optimization:

- Optimize coverage models and

📌 Head Of Revenue Operations (Barcelona)
🏢 coches.net
📍 Barcelona