Company Mission
Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.
Why Payhawk
Payhawk, where the bold builders make an impact.
We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.
Give : Honest opinions, real ownership, a focus on outcomes.
Get : A front-row seat to a market leader in one of the fastest-moving industries.

The role, in one line
You will build,



scale and optimise general demand generation for one of Payhawk's GTM pod products, either Accounts Payable or Procurement, working directly with the CMO.
What you will own
Outcomes you will drive
- Pipeline and MRR for your product, across New Business and Expansion
- MRR and the number of Named Accounts won
- Pipeline from Named Accounts
- A consistent flow of "Engaged" Named Accounts each month
- Higher Engaged-to-SAL conversion rates, through highly relevant campaign motions
- Pipeline from ABM at a strong ROI per euro spent

Responsibilities
- Demand-generation strategy: Define how to generate demand for your product across new business and expansion motions.
- GTM Pod leadership: Steer a cross-functional marketing team (a "GTM Pod") alongside a Product Marketing Manager, and make the decisions on demand-generation initiatives.
- GTM Pod reporting: Contribute to monthly reports and leadership discussions, especially to justify sp

📌 Global Demand Generation Manager (España)
🏢 Payhawk
📍 España