We are looking for Data Analyst (CRM), to join our team in Barcelona.At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a general team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.What Will You DoThe CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance; tracks trends; andensures experimentation is structured to produce reliable, actionable results. Critically, they look beyond individual game performance to surface portfolio-wide segment insights - understanding how key player cohorts like VIPs, regular customers, new players,



and conversion targets perform across the full game catalog.Campaign Reporting & PerformancePull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepanciesProduce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRMTrack trends over time — open rates, click rates, conversion, retention impact — and flag anomalies or degradationCreate and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programsSupport CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditionsMaintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidentlyReview proposed experiments for methodological soundness before launchAnalyze and present experiment results with clear, actionable recommendationsDefine and maintain segment definitions across the portfolio (e.G., VIP, Regula

📌 Data Analyst (Madrid)
🏢 Scopely
📍 Madrid