Be the creative force behind how Webfleet engages our customers Webfleet needs a Customer Base Marketer to be the content and creative strategist of our dedicated Customer Base Marketing (CBM) squad.
As our Customer Base Marketer, you will strategize, create, own and use customer focused content, to support and build a dedicated customer campaign machine that inspires, engages and educates customers at every stage of their journey.
Webfleet makes advanced fleet management easy. This applies both to the market-leading solutions we provide and the way we communicate and serve our customers. Own CBM content, from strategy and messaging to creative execution, grounded in our brand positioning
Work with the customer comms owner, upsell strategists and project managers, setting the content and creative strategy behind every customer campaign
Shape content across the customer lifecycle, building on strong foundations already in place
Create the online home for courses, milestones, usage tracking and customer content
Bring all customer communication together into one coherent, on-brand story
Push what content can be. Use AI and the latest tools to create new types of content, not just automate existing ones, and make a small team and budget go further
A content strategist and creative thinker, not just a copywriter




~ Somebody who understands the customer lifecycle and the role of marketing in optimizing it
~ Visionary about how AI and new tools have changed what content can be (not just how it’s made…)
~10/10 taste in and understanding of copy, messaging, look + feel, and brand positioning
~ Fluency in English (advanced level); Familiarity with CRM systems and dataanalytics (e.g. Salesforce)

Working from home up to 3 days a week;
~500 euros gross to set up your home office;
~ Home office allowance
~ Additional health and dental insurance;
~Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.
This broad, integral corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. We are an equal-opportunity employer and value diversity at our company.

📌 Customer Base Marketer (Brand and Content Specialist) (Barcelona)
🏢 Bridgestone Mobility Solutions
📍 Barcelona