We’re partnering with a highly successful integral DTC consumer brand to appoint a Director of Performance Marketing.
The business has scaled to $100m+ in annual revenue, is profitable and self-funded, and has previously operated at significantly greater scale. The opportunity now is to rebuild and optimise the acquisition engine and return the business to sustainable growth.
The Role
Reporting closely to the founder and working alongside the CFO, you will take ownership of customer acquisition and performance marketing globally.
You will:
- Own a $60m+ annual paid media budget
- Take accountability for nCAC, acquisition volume and efficiency
- Lead a 15–20 person performance and creative organisation
- Oversee media buying, creative strategy and direct-response creative
- Reduce reliance on Meta and develop channels including TikTok and Amazon
- Audit the existing acquisition engine and determine what needs to change
- Build the structure, processes and team required for the next stage of growth




- Work directly with the founder on growth strategy and investment decisions

About You
We’re looking for a proven DTC performance marketing operator rather than a traditional corporate marketing leader.
You will ideally have:
- Personally managed significant eight-figure annual paid media budgets
- Scaled customer acquisition within a substantial DTC/eCommerce business
- Deep expertise in Meta and direct-response performance marketing
- Strong understanding of creative testing, hooks, offers and landing pages
- Experience building and leading high-performing media and creative teams
- A track record of improving acquisition performance when growth has plateaued
- Experience working successfully within a founder-led or entrepreneurial business

This is a highly visible role with significant autonomy, budget and influence. For the right person, there is considerable scope for the position to grow alongside the business.

📌 Director of Performance Marketing (España)
🏢 Cranberry Panda
📍 España