At Naphora Games Group, we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you’ll fit right in with us.Role SummaryOwn and scale Naphora’s user acquisition across our mobile games.Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV.ResponsibilitiesUser Acquisition & GrowthDevelop and execute paid and organic acquisition strategies across multiple mobile gamesManage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networksOwn campaign budgets, bidding strategies, and performance optimizationScale acquisition while maintaining profitability and player qualitySupport general game launches and LiveOps marketing initiativesCreative Testing & ASODefine and execute creative testing roadmapsTest and optimize creatives to improve CPI, IPM, CTR, CVR, and ROASLead App Store Optimization (ASO)



initiatives to improve visibility and store conversionPlan and execute creator and influencer acquisition campaignsAnalytics & OptimizationAnalyze campaign performance and turn data into actionable recommendationsTrack key acquisition, retention, monetization, and LTV metricsBuild dashboards and performance reports for stakeholdersWork closely with Product to improve retention, monetization, and LTVContinuously monitor competitors, industry trends, and new acquisition opportunitiesSuccess Looks LikeConsistently delivering profitable user growthScaling both paid and organic acquisitionImproving acquisition efficiency while increasing player qualityRunning experiments quickly and using the results to make decisionsMaking decisions based on data rather than assumptionsQualifications4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gamingProven experience managing six- or seven-figure monthly UA budgetsHands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networksStrong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or SingularExperience with ASO and store conversion optimizationStrong analytical skills with proficiency in Excel/Google Sheets and BI toolsStrong understanding of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and paybackExperience designing and executing A/B testsStrong communication and stakeholder management skillsFluent in English#J-18808-Ljbffr

📌 Ua Manager (Madrid)
🏢 NAPHORA GAMES GROUP
📍 Madrid