Experteer Overview
In this newly created role, you will own Italy’s paid performance, driving Google Ads across Search, Shopping and Performance Max to scale revenue. You’ll collaborate with the Spain/Portugal team and report to the Digital Marketing Manager, shaping the Italian market from strategy to execution. The objective is to triple performance over three years within a startup-spirited environment and an in-house tech stack. You’ll own budgets, optimization, and reporting, while mentoring interns as the team grows.

Compensaciones / Incentivos
• Own and manage the Italy Google Ads strategy end-to-end (Search, Shopping, Performance Max)
• Build, launch and optimize campaigns with targets on ROAS, CPA, and revenue
• Manage product feed and Merchant Center to maximize Shopping and PMax performance
• Budget allocation and advocacy for spend adjustments based on performance
• Create Italian ad copy and tailor messaging for the local market
• Track performance,



generate clear reports, and translate data into action plans
• Experiment with Meta Ads as the market scales
• Contribute to Italy e-commerce topics (promotions, catalogue, emailing) and grow SEO skills
• Coach interns as the Italian market scales

Responsabilidades
• 2–4 years of hands-on Google Ads experience, ideally in an agency with e-commerce clients
• Solid experience with Shopping, Performance Max and product feeds (Merchant Center, feed tools)
• Business-minded with focus on margin, stock and ROI
• Comfortable with GA4; Google Tag Manager a plus
• Meta Ads experience is a bonus
• Native Italian, advanced Spanish, good English
• Based in Barcelona or willing to relocate
• Proactive with strong ownership and ability to defend budget decisions

Requisitos principales
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📌 Digital Performance Specialist — Italian Market (Barcelona)
🏢 Blu Selection
📍 Barcelona