Purpose & Overall Relevance for the Organization:

- Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels.
- Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas' long-term business priorities and Game Plan.
- As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone.
- Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development.

Key responsibilities:

Commercial Leadership :

- Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion.
- Own wholesale business performance across all customer segments and channels.




- Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio.
- Identify market opportunities, competitive trends and growth initiatives to strengthen adidas' market position.

Customer & Business Development :

- Oversee all strategic and key accounts across Iberia.
- Build and maintain executive-level relationships with key customers and partners.
- Lead top-to-top engagements, annual negotiations, and joint business plans.
- Drive omnichannel growth and strengthen adidas' position as a preferred strategic partner.

Organizational Leadership :

- Lead, coach and develop the Sales Directors and

📌 Senior director wholesale iberia (Zaragoza)
🏢 Adidas
📍 Zaragoza