Position Overview / Job ScopeThe OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.Mission, Ambition & Responsibilities- OOH Channel Strategy & Business Development- Develop and implement the OOH channel growth strategy in line with company objectives.- Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.- Define priority customer segments, subchannels and platforms for accelerated growth.- Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.- Identify and recruit new business opportunities,
customers and operators to expand channel penetration.- Build strong relationships with key decision-makers, distributors and strategic channel partners.- Portfolio Strategy & Innovation- Adapt the integral OOH portfolio to local market needs and operator requirements.- Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.- Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.- Collaborate with Global Teams to identify future product and category development opportunities.- Bring customer and market insights to support innovation pipelines and business planning.- Customer Development & Activation- Segment customers and operators to develop tailored growth and activation plans.- Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement.- Lead category gro
📌 Out Of Home Channel Sales Development Manager (Madrid)
🏢 Bel
📍 Madrid