Job Description

ISP School Head of Marketing

Role Profile

Location: Lisbon (Hybrid)

Purpose of the role

The Head of Marketing consistently works towards outstanding performance across all professional standards, delivering successful outcomes and ensuring the efficient and effective execution of marketing and communications.

This role will lead the marketing function for a cluster of two schools in Portugal, driving enrolment growth, retention, and brand positioning. Working closely with the regional marketing team, the Head of Marketing will ensure that strategies are executed in line with ISP guidelines, with clear monitoring and reporting of the KPIs established.

The role requires close collaboration with the Admissions teams in each school, aligning marketing actions to support the achievement of the agreed enrolment targets. The post holder is expected to be proactive, strategic, and able to manage workload and priorities with minimal supervision. Their work will directly contribute to positioning the schools as “Schools of Choice” in their respective markets,



while strengthening the overall ISP brand in Portugal and across Iberia.

The school’s pursuit of excellence begins at our front gates, and this role should actively seek to ensure an outstanding public perception of our operations and provision.

ISP Key Responsibilities

Cluster Marketing Leadership
- Lead the marketing strategy and operations for two schools in Portugal, ensuring consistency of brand identity, messaging, and positioning in the market.
- Align school marketing strategies with ISP’s overall vision, mission, and values, positioning the schools as the first choice locally (“Schools of Choice”).
- Ensure the effective use of ISP and school brands across all communications and campaigns.

Regional Collaboration
- Work closely with the ISP Iberia Regional Marketing team for strategic alignment, resources, guidance, and support.
- Report to the Central Office in all matters of marketing

📌 School Head of Marketing (Monte Mayor)
🏢 Internationalschools
📍 Monte Mayor