ALOHAS is more than a fashion brand: it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.
Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
We’re passionate about what we do, and that passion shines through in our work.

THE ROLE
As our PR Specialist, you are the person who gets ALOHAS talked about: in the right magazines, on the right people and in the right rooms. You report to the PR Manager and work across all our key markets. This is a general role, not a single-country press office.
You build and look after the relationships that put ALOHAS in front of editors, stylists, influencers and celebrities, and you turn them into coverage, collaborations and moments people remember.



Events are a big part of the job: from press days and store visits to launches and activations, you make them happen from start to finish.
This is a hands-on role. You pitch, host, follow up and measure the results yourself.

YOUR CHALLENGE
• Build and nurture strong relationships with editors, stylists, influencers and celebrities to maximise coverage and grow brand awareness across our key markets.

• Plan and run PR events end to end — press days, launches, store visits and activations: concept, guest list, logistics, hosting on the day and follow-up.

• Develop and execute community and influencer marketing strategies and creative campaigns that support brand initiatives.

• Manage gifting and seeding: who gets what, when, and what comes back from it.

• Secure new communication opportunities in print and digital media, and turn launches and brand news into stories editors want to tell.

• Identify and track

📌 PR Specialist (Barcelona)
🏢 ALOHAS
📍 Barcelona