Revolutionizing recruitment through growth and product marketing
Why this role matters
JOIN helps thousands of businesses find the right people, faster and with less friction. Around 30,000 companies across Europe use JOIN, and most of them sign up, try the product and buy without ever talking to sales.
We're looking for a Senior Growth Product Marketing Manager to own that self-serve journey. Our ambition is a product-led motion that stands next to the best PLG companies in the world, and you'll set the bar for it. You'll shape how we position JOIN, how users discover and adopt new features, and how they move from sign-up to paying customer. And you'll build it to run on its own, using AI and automation so it scales with our user base, not with your hours.
What you'll be doing
You'll own product marketing for our product-led motion, from first website visit to upgrade. Here's what that looks like:
• Own positioning and messaging for JOIN's self-serve plans across DACH, France and Spain.

• Plan and run feature launches end to end, from internal briefing to in-app announcements,



emails and help content.

• Drive feature adoption: find where users get stuck, then fix it with in-app guides, onboarding flows and targeted messaging.

• Own all lifecycle flows in Customer.io: trial activation, conversion, upgrade, retention and win-back.

• Run a high-tempo experimentation program across our website, sign-up, onboarding and pricing pages, and make the winners the new default.

• Build AI-powered systems that run on their own: behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis.

• Define and own our PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) together with our BI team.

• Study the best PLG companies and bring what works for them to JOIN.

Who you'll work with
You'll report to the Head of Product and work closely with Product Managers, Design, UX Research, BI and Engineering. As a senior indi

📌 Senior Growth Product Marketing Manager (Barcelona)
🏢 join
📍 Barcelona