From nightclubs, bars and festivals to quick service restaurants and delivery apps, the On Premise is a unique environment where people come together with an ice cold can of Red Bull. The On Premise Marketing Specialist (Trade Marketing) is a national role that turns trade marketing strategy into customer‐facing activation. Working with the Trade Marketing Manager and the sales organisation, the Specialist builds and executes activation plans with strategic customers, develops the tools and materials that make them happen in the outlet, and tracks their impact. The role sits close to the customer and the field: it is the hands‐on link between the plan on paper and what the consumer sees at the point of sale.
Building Activation Plans with LSR Customers
- Co‐develop customer activation plans with the sales organisation, translating segment strategy into concrete programmes for strategic accounts.
- Take part in customer meetings and planning sessions as the marketing counterpart, capturing needs and turning them into activation proposals.




- Build tailored activation concepts that support the acquisition of new business and drive demand within existing accounts.
- Coordinate with Brand, Culture, Sports and Media Network counterparts to bring consumer marketing assets into customer plans

Executing in the Outlet
- Own the end‐to‐end execution of activation plans: timing, materials, roll‐out and follow‐up with sales and field teams.
- Develop and manage the POS materials and activation toolkits required for each programme, from brief to delivery in the outlet.
- Manage agencies and suppliers for production and installation, ensuring quality, cost and deadlines.
- Support Key Account and field teams during roll‐out, solving execution issues on the ground and adapting tools to local needs.
- Define and share execution standards and best practices across channels and regions.

From Activation to Impact
- Define activation KPIs together with the Trade Marketing Manager and

📌 Trade Marketing Specialist (Madrid)
🏢 Smartrecruiters
📍 Madrid