The Manager, CRM Category Expansion owns every scheduled brand campaign across email, SMS, push, and in-app for the UK, Germany, and FranceThis includes new arrivals, restocks, seasonal and gifting moments, and key discount events like Black Friday/Cyber Monday and Quince DayThese are broad, brand-wide sends that go out to the whole customer base or large segments. They are designed to take customers beyond the one category they already know us for and introduce them to the rest of the rangeReporting into the UK/EU CRM Director, this person runs the process end-to-endThis includes briefing, selecting products with Merchandising, briefing Design, aligning with US Marketing, localizing copy, and partnering with Tech on features like dynamic product/price modulesThey then build, QA, and ship every send, read the results, and continuously improve toward faster, more personalized deliveryOwn the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-appBrief and coordinate every campaign with Merchandising, Design, Copy, and US MarketingOwn audience segmentation, frequency caps, and suppression/consent logic for smarter targetingBuild and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocksPartner with Tech and Data to improve the comms themselves (dynamic pricing, live stock)



and run a rigorous testing programme (send-time, segments, incrementality holdouts)Own deliverability and list health across all three marketsTurn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formatsReport weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle teamExperience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email buildsStrong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster ToolsAlready using AI in daily workflows, and ruthless about QA and automating itHands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalizationA/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data teamSQL working knowledge — able to self-serve audience/results checks in Looker without an analyst5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end (not just triggered flows)#J-18808-Ljbffr

📌 Crm Category Expansion Manager (Madrid)
🏢 Quince
📍 Madrid