Introducing Miiro Hotels…Inspired by the Latin word meaning ‘I wonder’ or ‘I marvel’, Miiro invites guests to pause, to look around, and to savour every moment.Our name—echoing the idea of a mirror—reflects both self-discovery and the character of our surroundings. From Paris to Barcelona, London to Gstaad, andVienna, each Miiro hotel is rooted in its neighbourhood, offering a thoughtful and personal way to travel.About Miiro Borneta HotelLocated in the charming Born district, at the very heart of Barcelona’s Ciutat Vella, Miiro Borneta Hotel offers 92 stylish rooms, an open-kitchen restaurant, a cocktail bar, and a spectacular rooftop terrace with breathtaking views of the city center. We are a hotel full of personality, style, and a dynamic atmosphere, where teamwork and both guest and employee experiences are equally valued.The RoleWe are seeking a commercially astute and creatively driven Director of Sales to lead the sales strategy for Borneta.This is a pivotal leadership role—responsible for shaping demand, building meaningful partnerships, and positioning the hotel as a destination within Barcelona’s competitive luxury landscape. You will be both strategist and storyteller, balancing data-led decision making with a deep understanding of our brand, our neighbourhood, and our guests.What You’ll DoCommercial Strategy & LeadershipDevelop and execute a multi-segment sales strategy across corporate, leisure, MICE, and partnershipsDrive revenue performance in alignment with budget, pace, and market conditionsIdentify and unlock new business opportunities locally and internationallyAct as a key contributor to pricing, distribution, and demand strategies alongside Revenue ManagementBusiness DevelopmentBuild and maintain a strong portfolio of key accounts across corporate, agency, and luxury travel networksRepresent Borneta within the Barcelona market and across Miiro’s European footprintLead proactive sales activity including client entertainment, roadshows,



and trade eventsEstablish strategic partnerships that enhance both rooms and F&B performanceMICE & Group PerformanceGrow group and events revenue through targeted prospecting and conversion strategiesOversee the end-to-end sales journey from enquiry through to contractingWork closely with operations to ensure seamless delivery and repeat businessMaximise utilisation of hotel spaces as compelling event venuesTeam LeadershipLead, inspire, and develop the on-property sales teamFoster a culture of accountability, collaboration, and commercial awarenessEnsure clear communication across Sales, Revenue, Marketing, and OperationsChampion a high-performance environment with measurable goals and outcomesBrand & Market PositioningAct as a brand ambassador, ensuring all sales activity reflects Miiro’s tone and ethosCollaborate with Marketing and PR to elevate visibility and storytellingEnsure Borneta is positioned as a distinctive Barcelona destinationTranslate brand values into compelling sales narratives that resonate with our audiencesWhat We’re Looking ForProven experience in a senior sales leadership role within luxury or lifestyle hospitalityStrong track record of driving revenue growth across multiple segmentsDeep understanding of the Barcelona market and international feeder marketsCommercially savvy with the ability to interpret data and translate it into actionA natural relationship builder with strong negotiation skillsConfident, articulate, and inspiring communicatorExperience with CRM and PMS platforms (e.G. Apaléo, Opera, Revinate)A collaborative mindset with the ability to influence across departmentsFluent in English and Spanish; additional languages are advantageousWhy Join UsAt Miiro, we are building something considered, characterful, and quietly distinctive.This is an opportunity to shape the commercial identity of a new Barcelona hotel, to be part of a growing European brand, and to create something that feels both personal and enduring.At Borneta, you won’t just be driving revenue—you’ll be helping to define how our guests discover, experience, and remember us.#J-18808-Ljbffr

📌 Director Of Sales (Madrid)
🏢 Miiro Hotels
📍 Madrid