The Role
You'll own our creative engine: deciding what we make, why we make it and what we learn from it every week. You'll plan the weekly content for UGC, in-house and AI-assisted videos, dig into customer research and competitor ads to find new angles, and write clear, direct scripts and briefs for creators. You'll also act as the producer: recruiting creators, keeping videos on message and working with our designer and video editor to turn ideas into ads that perform.
What You'll Do
*Angles, research and strategy*
- Own the content strategy and the weekly creative plan for UGC, in-house and AI-assisted videos
- Find new angles by researching customer needs, pain points and language on Google, Amazon (including review analysis with tools like Shulex), Trustpilot, Reddit and YouTube
- Research direct and indirect competitors: their ads, landing pages, offers and bad reviews (the gaps they leave are our opportunities)
- Analyze competitors' ideas, then improve on them and put them into action
- Keep an organized angle and hook library so winning ideas can be reused and built on
*Scripts, briefs and copy*
- Write straight-to-the-point scripts for UGC, AI-generated and in-house videos
- Write clear creator briefs covering the angle, hook, key message, dos and don'ts, and deliverables
- Check and edit scripts before production
- Write sales copy for video captions and descriptions, ads, product listings and social media
*Creator management and production*
- Recruit and onboard UGC creators, and build a reliable roster
- Coordinate creators, timelines and deliveries
- Keep every video on message and on brief
- Check the quality of creator videos (audio, lighting, framing, delivery, script accuracy) and request reshoots when needed
- Secure content usage rights and whitelisting permissions for every video
- Work closely with the designer and video editor to turn raw content into finished ads
- Coordinate in-house and AI-assisted content alongside UGC
*Testing and
📌 Creative Strategist (España)
🏢 Ollwa
📍 España