09 oct
|
GUESS
|
La Coruña
We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team.
This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The idóneo candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience.
The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.
CORE JOB RESPONSIBILITIES
- Own digital product initiatives from discovery through implementation and optimisation
- Identify conversion and customer-experience opportunities using data and customer insights
- Define, prioritise and manage CRO and A/B testing initiatives
- Configure and monitor experiments and analyse results to drive product decisions
- Use tools such as GA4, Adobe Analytics,
Contentsquare and Power BI to understand customer behaviour and ecommerce performance
- Work closely with UX/UI, Development, Analytics and Marketing teams
- Coordinate development teams and external partners and ensure initiatives move forward
- Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups
- Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations
- Identify friction across key journeys such as search, navigation, PLP, PDP and checkout
- Continuously optimise the customer experience based on data and experimentation
Requirements
- 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
- Strong experience in CRO, A/B testing and experimentation
- Strong analytical mindset and experience with digital analytics tolos
- Good understanding of ecommerce and
📌 Digital Product Manager (La Coruña)
🏢 GUESS
📍 La Coruña