- - Lead the commercial, marketing and specification strategy.- -Drive sustainable revenue growth and strengthen market positioning.About Our ClientOur client is a well-established international manufacturer operating within the construction and building materials sector. The company serves a broad customer base through distribution networks, specification channels and export markets, combining industrial expertise with a strong commitment to product quality, sustainability and operational excellence.Job Description- Define and execute the commercial, marketing and specification strategy across domestic and international markets, ensuring alignment with corporate objectives and profitable growth targets.- Lead market intelligence, customer segmentation, pricing discipline and channel development initiatives to identify new opportunities and strengthen competitive positioning.- Develop and manage demand generation programmes, brand strategy,



digital marketing activities and product launch initiatives to maximise market visibility and customer engagement.- Lead and coordinate end-to-end commercial operations, ensuring effective collaboration between sales, marketing, product and specification teams to convert opportunities into sustainable revenue.- Build and strengthen strategic relationships with key accounts, distributors, architects, engineering firms, developers and other influential market stakeholders.- Direct multicultural commercial, marketing and specification teams, establishing clear objectives, developing talent and fostering a high-performance culture with full accountability for results.- Monitor business performance through robust KPI frameworks, forecasting processes, budget management and continuous improvement actions to deliver revenue, margin and profitability objectives.The Successful Applicant- Extensive experience in senior commercial leadership roles within industrial, construction-related or building materials environments, with exposure to i

📌 General Commercial Director (Alicante (Alacant))
🏢 Page Executive
📍 Alicante (Alacant)