Gong is looking for a Senior Director of Growth Marketing to lead our Organic, Paid Media, and Paid Search functionsThis is a pipeline generation role first: you’ll own the strategy and results across our paid and owned channels, and you’ll be measured on the pipeline and revenue those channels produceWhat’s changed is how that pipeline gets built. Buyers increasingly discover and shortlist vendors through content, AI-driven search, and channels well outside a traditional demand generation funnel, so we want a leader who treats earning attention there as a direct driver of pipeline, not a separate initiative running alongside itThat means bringing a creator’s instincts to this work alongside the instincts of a traditional growth leader: a real point of view on what earns attention today, hands-on experience building it, and enough range across organic, paid, and web channels to know where to place the betThis is fundamentally a leadership role, not an individual-contributor one. But we’ve found that leaders who’ve done the work themselves are better at coaching a team to do it wellPaid Search — our largest growth investment, and the channel with the most existing operational maturityPaid Media — LinkedIn, Display (via Demandbase), and YouTube, roughly equal in weight to each other and collectively comparable in size to Paid SearchOrganic & AI Search — SEO, plus AEO/GEO (answer- and generative-engine optimization): owning our visibility, citation rate, and share of voice inside AI answers (ChatGPT, Anthropic, Google AI Overviews/AI Mode, Copilot, Gemini) as buyers increasingly research and shortlist vendors there before they ever reach our siteEarned channel influence — Reddit, YouTube, Wikipedia, analyst platforms like Gartner, and other sources that shape how AI engines and buyers perceive Gong; you won’t own executionhere, but you’ll partner closely with the teams who do (PR, AR, Social)



to make sure our presence there is deliberateWebsite partnership — you’ll shape strategy and priorities for web initiatives in close partnership with the Web team, though they won’t report into you. In the AI era, that includes making sure the site is machine-readable and extractable (clean structure, schema, answer-shaped content) so LLMs can retrieve and cite it — not just optimizing for human UXTreat your team as owners, not direct reports. Set the bar, give context, and get out of the way. No micromanagement of channel tacticsPush for exponential, not incremental. Anyone can optimize a CPC by 8%. We want a leader who asks “what would 10x this channel?” and is willing to test the answerCreate room for risk. Your team should feel safe running the experiment that might fail, because you’ve made it clear that swinging and missing is part of the job — not swinging is the problemBring a creator’s eye to the whole portfolio. Push each channel owner to think like a creative, not just a media buyer — including in channels like Paid Search, where that mindset is less common but just as valuableModel the behavior you want from the team. Be willing to write, shoot, or edit something yourself to test a new format before asking the team to scale itBuild the bench, not just the output. Actively develop future leaders on the team, raise the hiring bar with every open req,



and address performance gaps directly rather than working around themBenefitsMental health support resourcesWork from home stipendGenerous vacation daysQuarterly recharge company shutdownsParental leaveEmployee equityCommuter & parking benefitsRetirement savingsTraining & development programsEmployee resource groupsMentorship opportunitiesFlexible wellness fundNice to haveA personal or professional portfolio of content you’ve created and grown an audience with (a newsletter, a YouTube channel, a LinkedIn following, TikToks, etc.)A track record of tying growth activity to commercial outcomes; owning pipeline and revenue contribution, and efficiency metrics like CAC, pipeline-per-dollar, or blended CPA, across paid and owned channelsDirect, hands-on experience creating content meant to capture attention — social-native video, founder-led content, influencer-style formats — not just briefing others to make itA bias toward testing new channels early, with a point of view on where audiences are moving nextExperience owning a growth budget with a scale of more than $20M annually across multiple channelsB2B SaaS experience preferred; comfort with complex, considered sales cycles a plusExperience using digital channels to break into new industries or geographiesExperience partnering cross-functionally with Web/Design/Brand/PR/AR teams without owning them directlyA track record of managing budgets in the range this role will own, with clear evidence of efficiency AND experimentation (not just one or the other)15+ years in growth or performance marketing, including 5+ years managing managers (not just individual contributors) with real ownership of Paid Search, Paid Social, and SEO/AEOPeople leadership experience with a demonstrated coaching style that empowers rather than controlsStrong measurement instincts with comfortability building attribution and testing frameworks that prove what’s working, including in channels that are inherently harder to measure precisely#J-18808-Ljbffr

📌 Senior Director Of Growth Marketing (Madrid)
🏢 Gong
📍 Madrid