ResponsibilitiesDefine and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamicsOwn SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance wellManage supporting agencies, challenge delivery, ensure alignment and control spendAssess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readinessOwn paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and prioritiesDefine the strategic direction and set clear expectations for agency resourcesDevelop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverablesActively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvementHold the agency accountable to predefined KPIs (e.G., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reportingProvide strategic,



data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaignsAnalyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systemsPropose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impactFoster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insightsRequirements5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or marketsStrong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goalsExperience managing external agencies and holding them accountable for resultsConfidence working in fragmented setups where reporting may be incompl

📌 Director, Digital Marketing, Saas (Madrid)
🏢 Jobtailor
📍 Madrid