Select how often (in days) to receive an alert: Create AlertPuig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.The OpportunityPuig is seeking a highly experienced and visionary General Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:smarter investment decisionsadvanced performance measurementscalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable,



and fully activated to deliver measurable impact.Scope & Team LeadershipYou will lead a multidisciplinary team including:Global Paid Media Data ManagerGlobal Social Data Data ManagerGlobal Media Data Product ManagerGlobal Media Tracking ManagerYou will build a strong center of expertise, combining:media analyticsdata governance & trackingdata productsWhat you'll get to doDefine and lead the global Media Data strategy and roadmapPosition media data as a strategic asset supporting business growth and transformationBuild a long-term vision integrating:o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance ExcellenceLead end-to-end media measurement strategy, including:o Attribution frameworkso Brand & performance measurementOversee econometric and advanced analytics approaches to:o quantify marketing impacto optimize media investmentso support budget allocation decisionsDrive the evolution towards holistic, cross-channel performance m

📌 Global Head Of (Madrid)
🏢 Puig Deutschland
📍 Madrid