Overview

In this role you will shape the end-to-end B2B digital marketing and CRM strategy for veterinary professionals. You will translate data-driven insights into personalized engagement and activation across digital touchpoints. You will work with cross-functional teams to align data, technology and business goals, delivering measurable impact on commercial objectives. This opportunity combines strategic thinking, data discipline and activation expertise within a leading global communications platform that values creativity, technology and data.

Compensaciones / Incentivos

- Flexible benefits (Coverflex)
- Growth opportunities and global training programs
- Free online training (Linked In Learning, Udemy via Marcel AI platform)
- Partner certifications (Meta, Google, Amazon)
- Work from anywhere up to 6 weeks (#Work Your World)
- Attractive holidays package including birthday and Advertising Day off

Responsabilidades

- Define and evolve the B2B digital marketing and engagement strategy with a CRM focus.
- Develop customer journeys, lifecycle frameworks and contact strategies.
- Identify engagement opportunities across digital touchpoints and communications.
- Ensure engagement initiatives support commercial objectives and customer needs.
- Translate fragmented customer data into insights, segmentation and next-best-action opportunities.
- Define data requirements for digital,



CRM and activation use cases and align with technology capabilities.
- Define KPIs and measurement frameworks; identify optimization opportunities.
- Define CRM use cases, automation opportunities and activation priorities within the digital ecosystem.
- Prioritize test-and-learn initiatives and promote best practices across markets.
- Act as a senior advisor translating business challenges into concrete initiatives and ensure CRM enables broader engagement.

Requisitos principales

- 7+ years of Digital and CRM experience, with proven B2B experience
- Experience across engagement strategy, customer/data strategy and CRM activation
- Strong background in digital marketing, CRM strategy, journeys, segmentation and analytics
- Strong understanding of customer data, data-driven activation, personalisation and measurement
- Experience with Veeva CRM or similar platforms (highly valued)
- Healthcare professionals, veterinarians, pharma, healthcare or Pet Care experience a plus
- Strategic and analytical mindset with stakeholder management and communication skills
- Ability to connect strategy, data and technology across teams and markets
- Professional proficiency in English

- stakeholder management
- analytical mindset
- communication
- CRM strategy and activation
- customer journeys and lifecycle management
- data segmentation and next-best-action

📌 SeniorB Digital & Data Manager (Barcelona)
🏢 Publicis Media
📍 Barcelona