Description: Responsible for the strategic development and profitable growth of the wholesaler channel in Spain.

Purpose:

The Key Account Manager – Wholesalers will play a pivotal role in accelerating Bayer Consumer Health growth through the indirect route to market in Spain. The role will respond to the need to strengthen distribution and reach in non-visited pharmacies through the wholesaler channel.

The KAM will translate market, customer and distribution insights into clear account plans, manage customer relationships and deliver profitable growth with assigned wholesalers, directly influencing more than 25% of the Consumer Health business in Spain.

The role reports to the Head of Sales Spain and works cross-functionally with key internal stakeholders across Sales, Brand Marketing, Trade Marketing, Finance, Logistics and Order to Cash.

Key Responsibilities:

• Own the commercial relationship with assigned wholesaler customers for Bayer Consumer Health brands, acting as the primary point of contact.
• Develop and execute strategic account plans based on customer potential,



market insights, channel dynamics, distribution opportunities and commercial priorities.
• Lead annual negotiations and joint business planning, securing sustainable agreements that balance customer value, sales growth, profitability, market share and brand objectives.
• Build trusted relationships with customer decision-makers and develop a strong internal stakeholder network to align priorities, remove barriers and accelerate execution.
• Ensure end-to-end execution of commercial agreements through clear follow-up with customers and internal teams, translating account plans into concrete actions and measurable outcomes.
• Co-create and execute annual promotional and activation calendars with Trade Marketing and Marketing, including assortment strategy, innovation launches, offline and online visibility, and promotional effectiveness.
• Monitor account performance through clear KPIs, cust

📌 Key Account Manager (Barcelona)
🏢 Bayer
📍 Barcelona