Position Overview

You will be the connective tissue between data and commercial action across three insight domains:

Customer insights: who our customers and prospects are, how they behave across the journey, what they need, and where we win or lose them – drawing on behavioral and transactional data as well as the voice-of-the-customer evidence compiled from our listening initiatives (NPS, surveys, interviews, reviews and service feedback).

Product and portfolio insights: how our products and segments perform in the market, where demand is heading, and what the data says about portfolio gaps and opportunities.

Market and competitor insights: how our market is evolving, what competitors are doing, and what it means for our positioning, pricing and go-to-market choices.

What You Will Do

Generate and share insights

• Analyze customer, campaign, web, channel, lead flow, content, product and competitor data to identify patterns, opportunities and risks, translating them into clear recommendations rather than raw numbers.
• Build and nurture a continuous insight flow for marketing,



sales, product marketing and commercial leadership: insight briefs, performance narratives, trend digests and competitor updates.
• Present findings to stakeholders in regular insight reviews and business meetings, using storytelling and visualization to make complex data understandable and persuasive.
• Own the “so what” of every analysis: a clear recommendation and its expected impact – the action itself is defined and owned by the receiving team.
• Act as a sparring partner for stakeholders, challenging assumptions and proactively bringing insights to teams before they ask for them.

Customer and market listening

• Develop a consolidated view of customer segments, needs and behaviors across markets, combining CRM, campaign, web and sales data with the voice-of-the-customer evidence compiled from our listening initiatives (NPS, journey and feedback programs).
• Translate VoC findings

📌 Commercial Insights Specialist (Madrid)
🏢 Dormakaba España
📍 Madrid