The Role
Chekin is looking for someone to be the bridge between product and revenue. Your mandate is to turn every product update into clear positioning and qualified pipeline, and to build growth systems (inbound, outbound, and conversion optimization) powered by AI and automation.
You will report to leadership and have real autonomy to define and execute GTM strategy, demand generation, feature adoption, and pipeline quality. You think in pipeline and quota, not task lists, and you treat every message, page, or channel as a hypothesis to be tested.
What You'll Do
GTM and Product Marketing
• Turn new features into differentiated positioning and messaging, and turn that messaging into tangible pipeline.
• Lead product launches across multiple European markets, with aligned messaging, localized landing pages, and content.
• Enable Sales with narratives, materials, calculators, and case studies that help close deals.
• Design feature adoption systems for existing customers.
Growth and Demand Generation
• Scale inbound pipeline globally, prioritizing quality (SQLs)
over volume and keeping a close eye on CAC efficiency.
• Manage and optimize Google Ads campaigns, and work with the in-house payments specialist and with paid/SEO agencies.
• Build and validate an outbound engine for mid-market hotels and chains (Clay + Lemlist, HubSpot nurturing), with strong deliverability discipline and a clear handoff agreement with Sales.
Conversion Rate Optimization (CRO)
• Lead CRO projects across landing pages, forms, demos, and the sign-up and purchase journey.
• Define hypotheses, success criteria, and an experiment roadmap (A/B tests, messaging improvements, UX, and calls to action), and document learnings.
• Improve conversion at every funnel stage: visit to lead, lead to SQL, SQL to opportunity, and opportunity to closed deal.
Data, AI, and Automation
• Own reporting and analysis across HubSpot, GA4, Google Ads, and the CRM: funnels, CAC/LTV, conversion rates, and revenue i
📌 GTM & Growth systems lead (España)
🏢 Chekin
📍 España