1. Job Purpose
The Digital Enablement Business Partner is the primary D&T; partner responsible for enabling the successful adoption, deployment, governance, and evolution of digital capabilities supporting Commercial and Medical teams across Business Units and Therapeutic Areas.

Operating within the Local Commercial & Medical Digital & Technology (D&T;) operating model, the role acts as the local counterpart to Global Product Owners and Platform Teams, ensuring that global digital products, customer engagement capabilities, and AI solutions are effectively embedded into local business operations while remaining compliant with GSK standards and integral guardrails.

The role combines business partnership, digital capability enablement, solution deployment, innovation, and governance to accelerate omnichannel customer engagement, improve customer experience, and deliver measurable business impact.

The position may focus on one of four digital capability domains:

• Digital Marketing & Medical
• Digital Field Force
• Digital Channels
• Digital Content





While providing expertise in a dedicated area, all Digital Enablement Business Partners operate with an end-to-end omnichannel mindset and contribute to Enterprise AI adoption and local AI innovation.

2. Key Responsibilities

Digital Capability Deployment & Business Partnership

• Drive adoption and continuous improvement of global digital platforms, products, and services.
• Partner with Marketing, Medical, and Field Force stakeholders to translate business needs into technology-enabled solutions.
• Partner with Global teams and vendors to improve products and deliver solutions that can drive real impact in the business.
• Support deployment of digital roadmaps aligned with Business Unit and Therapeutic Area priorities.
• Represent local business requirements to Regional and Global D&T; teams while promoting standardized and scalable solutions.

Omnichannel Customer Engagement Enablement
• Enable digital capabilities that

📌 Digital Enablement Business Partner (Madrid)
🏢 GSK
📍 Madrid