Overview

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, integral pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

Responsibilities

• Own and drive brand strategies across a portfolio of brands, working closely with Sales teams to align market positioning, customer value propositions, and business objectives.

• Develop and execute integrated marketing communication plans, leading the delivery of campaigns and projects across multiple channels. This includes creating engaging written, visual, video, and print content in line with agreed timelines.

• Manage and coordinate PR,



advertising, digital marketing, and creative projects with external agencies.

• Develop marketing collateral in partnership with creative agencies to support sales teams and customers, including product leaflets, brochures, presentations, advertisements, and exhibition materials.

• Plan and execute product launches, including the development of compelling value propositions and go-to-market marketing activities for new products in collaboration with external partners and agencies.

• Lead the planning and execution of trade shows, exhibitions, and events, including booth design, promotional activities, and event logistics.

• Implement and manage the social media strategy, overseeing content planning and execution across channels while supporting content creation and graphic development where required.

• Maintain and continuously update company websites and the internal marketing collater

📌 Brand Specialist Tubex, Terram (Barcelona)
🏢 Magnera
📍 Barcelona