Position: Sales Director – Telecom Products
Department: Sales / Commercial
Reports to: Country Manager / Managing Director
Direct Reports: 2 KAMs
Market: Consumer Electronics / Telecom Retail
Employment Type: Full-Time

1. Position Summary
The Sales Director will lead the company’s retail telecom business, with overall responsibility for sales growth, key account development, channel expansion, profitability, and commercial execution.
The role will manage two Key Account Managers (KAMs) and work closely with retailers, distributors, Marketing, Product, Supply Chain, Finance, and senior management to deliver revenue, margin, market share, and sell-out objectives.
The adecuado candidate combines strong commercial leadership with hands-on key account management and negotiation capabilities.
2. Key Responsibilities
Sales Strategy & Business Planning
• Develop and execute the retail sales strategy in line with company objectives.
• Set annual, quarterly, and monthly targets for revenue, volume, margin, product mix, customers, and channels.
• Identify new customers, channels, partnerships,



and business growth opportunities.

Revenue, Margin & Commercial Management
• Own sales revenue, volume, gross margin, and profitability targets.
• Manage pricing, discounts, rebates, promotional investments, and commercial terms.
• Monitor customer and product profitability and implement corrective actions where required.

Key Account Management
• Lead strategic relationships with major retail and consumer electronics customers.
• Support KAMs in major negotiations, annual business reviews, listings, contracts, promotions, and commercial issues.
• Develop Joint Business Plans with key customers to drive sustainable growth.

KAM Leadership
• Directly manage, coach, and develop two KAMs.
• Set clear targets, KPIs, account plans, and priorities.
• Review sales performance, forecasts, customer pipelines, and account development on a regular basis.

Retail Channel Development
• Expand distribu

📌 Sales Director, Telecom Products (Madrid)
🏢 TCL Electronics Europe
📍 Madrid