Agency :
Arena Media Madrid
Job Description :
The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.Mission & Responsibilities
Create and deliver optimal Mx, defined as Connection x Context x Content
• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement
Previous Experience & Industry Background
• 8+ years professional experience in strategic planning
• Media, Brand
Qualifications & Languages:
• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Advanced)
Soft skills & Competencies
• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection, Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy