- Gong is looking for a Senior Director of Growth Marketing to lead our Organic, Paid Media, and Paid Search functions
- This is a pipeline generation role first: you'll own the strategy and results across our paid and owned channels, and you'll be measured on the pipeline and revenue those channels produce
- What's changed is how that pipeline gets built. Buyers increasingly discover and shortlist vendors through content, AI-driven search, and channels well outside a traditional demand generation funnel, so we want a leader who treats earning attention there as a direct driver of pipeline, not a separate initiative running alongside it
- That means bringing a creator's instincts to this work alongside the instincts of a traditional growth leader: a real point of view on what earns attention today, hands-on experience building it, and enough range across organic, paid, and web channels to know where to place the bet
- This is fundamentally a leadership role, not an individual-contributor one.



But we've found that leaders who've done the work themselves are better at coaching a team to do it well
- Paid Search — our largest growth investment, and the channel with the most existing operational maturity
- Paid Media — LinkedIn, Display (via Demandbase), and YouTube, roughly equal in weight to each other and collectively comparable in size to Paid Search
- Organic & AI Search — SEO, plus AEO/GEO (answer- and generative-engine optimization): owning our visibility, citation rate, and share of voice inside AI answers (ChatGPT, Anthropic, Google AI Overviews/AI Mode, Copilot, Gemini) as buyers increasingly research and shortlist vendors there before they ever reach our site
- Earned channel influence — Reddit, YouTube, Wikipedia, analyst platforms like Gartner, and other sources that shape how AI engines and buyers perceive Gong; you won't own execution here, but you'll partner closely with the teams who do (PR, AR, Social) to make sure our presence there is deliberate
- We

📌 Senior Director of Growth Marketing (Salt)
🏢 Gong
📍 Salt