Digital Paid Media Specialist (Europe) – Fully Remote. Europe (Remote).
Company: Employment Type: Full-time About the Role We are looking for a Digital Paid Media Specialist to manage and optimize PPC campaigns across the EMEA region in a fast-paced, international environment. You will play a key role within the Digital Marketing & Revenue Acquisition team, directly impacting business growth. Key Responsibilities * Set up, manage, and optimize campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn, and Programmatic platforms * Monitor daily performance of EMEA PPC campaigns and implement optimizations * Lead Google Shopping campaigns, including optimization, expansion, and feed management * Conduct regular account audits to identify growth opportunities * Analyze campaign data to generate insights and actionable recommendations * Ensure campaign strategies align with broader marketing objectives and brand guidelines * Create ad copy and assets using AI tools where applicable * Collaborate with the Analytics team to ensure accurate tracking and measurement * Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights * Manage budgets effectively to maximize ROI and achieve targets * Stay up to date with PPC best practices, platform updates, and emerging trends * Support automation initiatives and AI-driven optimization * Contribute to SEO and broader digital strategy discussions * Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO Requirements * 3+ years of hands‐on experience managing PPC campaigns (EMEA or international scope preferred) * Strong expertise in Google Ads, Meta Ads, and Microsoft Ads * Experience with Google Analytics and Google Tag Manager * Strong analytical and data‐driven mindset * Experience managing large budgets and multi‐country campaigns * Experience with landing page tools (HubSpot or similar) * High level of English (written and spoken); additional European languages

📌 Digital Media Specialist (Madrid)
🏢 Jobijoba
📍 Madrid