Introducing Miiro Hotels… Introducing Miiro Hotels… From Paris to Barcelona, London to Gstaad, and Vienna, each Miiro hotel is rooted in its neighbourhood, offering a thoughtful and personal way to travel.
About Miiro Borneta Hotel Located in the charming Born district, at the very heart of Barcelona’s Ciutat Vella, Miiro Borneta Hotel offers 92 stylish rooms, an open-kitchen restaurant, a cocktail bar, and a spectacular rooftop terrace with breathtaking views of the city center. We are a hotel full of personality, style, and a dynamic atmosphere, where teamwork and both guest and employee experiences are equally valued.
We are seeking a commercially astute and creatively driven Director of Sales to lead the sales strategy for Borneta.
You will be both strategist and storyteller, balancing data-led decision making with a deep understanding of our brand, our neighbourhood, and our guests.
Commercial Strategy & Leadership
Develop and execute a multi-segment sales strategy across corporate, leisure, MICE, and partnerships
Drive revenue performance in alignment with budget, pace, and market conditions
Build and maintain a strong portfolio of key accounts across corporate, agency, and luxury travel networks
Lead proactive sales activity including client entertainment, roadshows, and trade events




Establish strategic partnerships that enhance both rooms and F&B; performance
MICE & Group Performance
Oversee the end-to-end sales journey from enquiry through to contracting
Lead, inspire, and develop the on-property sales team
Foster a culture of accountability, collaboration, and commercial awareness
Ensure clear communication across Sales, Revenue, Marketing, and Operations
Champion a high-performance environment with measurable goals and outcomes
Brand & Market Positioning
Act as a brand ambassador, ensuring all sales activity reflects Miiro’s tone and ethos
Translate brand values into compelling sales narratives that resonate with our audiences
Proven experience in a senior sales leadership role within luxury or lifestyle hospitality
Commercially savvy with the ability to interpret data and translate it into action
A natural relationship builder with strong negotiation skills
Experience with CRM and PMS platforms (e.g. Fluent in English and Spanish; additional languages are advantageous
This is an opportunity to shape the commercial identity of a new Barcelona hotel, to be part of a growing European brand, and to create something that feels both personal and enduring.

📌 Sales Support/Director to Director (Barcelona)
🏢 Miiro Hotels
📍 Barcelona