About Us

We are building an iGaming product and a strong retention team. We're looking for a Senior CRM Manager to own our CRM strategy, from segmentation and automation to growing LTV and reducing churn.

What You'll Do

- Develop and run the CRM strategy across the entire player lifecycle: onboarding, activation, retention, and reactivation.

- Build and optimize automated trigger journeys (email, push, SMS, in-app, messengers).

- Manage database segmentation by deposits, behavior, player value (VIP / mid / low), and product preferences.

- Plan and launch campaigns, bonus mechanics, and promo activities together with the Product, Marketing, and Payments teams.

- Run A/B and multivariate tests and turn the findings into process improvements.

- Analyze key metrics: retention, churn, LTV, ARPU, deposit conversion, bonus ROI, and CRM's contribution to GGR / NGR.

- Monitor data quality and deliverability (domain reputation, unsubscribes, inbox placement).

- Ensure communications comply with responsible gaming standards and regulatory requirements (including those on bonuses and advertising).

- Work with vendors and platforms, and brief designers, copywriters, and developers.

- Mentor junior and mid-level specialists and share expertise.

What We're Looking For

- 4+ years in CRM / Retention, including at least 2–3 years in iGaming (sportsbook and/or casino).





- Experience managing the full campaign cycle and building automations from scratch.

- Confident use of CRM platforms (e.g., Optimove, Fast Track, Salesforce Marketing Cloud, Braze, , Insider, MoEngage, or similar).

- Data skills: working-level SQL, BI tools (Metabase, Tableau, Power BI, Looker, etc.), Excel / Google Sheets.

- Understanding of bonus economics: wagering, cost of bonus, abuse risks, and impact on margin.

- Experience with the VIP segment and personalization is a big plus.

- Analytical mindset and a habit of making data-driven decisions.

- English at B2 (Upper-Intermediate) or higher; fluent Russian; additional languages are a plus.

Nice to Have

- Experience managing a team or mentoring.

- Knowledge of CIS / European / LatAm / Asian markets (specify target GEOs).

- Experience with predictive churn / LTV models and CDPs.

- Understanding of affiliate and performance channels.

What We Offer

- Competitive salary based on interview results.

- The chance to shape the retention strategy and see the impact of your decisions in the numbers.

- A modern tool stack and a dedicated testing budget.

- Full remote.

- Paid vacation and sick leave.

- A strong team and fast decision-making without excessive bureaucracy.

📌 Senior crm manager (Madrid)
🏢 Zexter
📍 Madrid