Location: within European time zones.
About Pet Media Group
Pet Media Group (PMG) acquires, launches and develops leading pet and equestrian marketplaces around the world. We operate eight brands across seven markets in the UK, US, Germany, Sweden, the Netherlands, Italy and Spain. Every year, 1.7 million pets and horses find a new home through our platforms, and our flagship platforms include Pets4Homes.co.uk, Deine-Tierwelt.de and Lancasterpuppies.com.
The pet rehoming experience has remained largely unchanged for decades. At PMG, we're on a mission to transform it by making it more trusted, safe and convenient through technology. We're a driven, ambitious team with a track record of building unicorns, backed by investors such as Verdane. We've been profitable since our first year, so we don't rely on investor capital to grow.
The opportunity
CLM is changing, and we want to rethink what it looks like when AI, automation and customer data sit at the heart of how we work. Our CRM covers email, push, in app and SMS for buyers and breeders across our marketplaces,



with more markets joining as the group grows.
As our CRM & Lifecycle Manager, you'll own key parts of the customer lifecycle with our Head of CLM, across strategy, data, automation and execution. You'll spot where engagement can improve, design new journeys and experiments, and build the workflows that bring them to life.
You'll also help shape how the CLM itself works. Successful experiments become repeatable systems, and work that doesn't need a person gets automated.
Your edge is building fast and measuring everything. You use AI daily for research, analysis, segmentation, copy, personalisation and testing, so running several markets does not mean several times the work.
What you will do
• Own the customer lifecycle. Design journeys for buyers and breeders that respond to what they do, across email, push, in app and SMS.

• Turn data into action. Dig into behavioural data, spot opportunities and turn them

📌 CRM & Lifecycle Manager (Spain Remote) (Barcelona)
🏢 Pet Media Group
📍 Barcelona