Location: Barcelona, Berlin or Hamburg

Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.
As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.

YOUR DAILY ADVENTURES WILL INCLUDE:

• Drive the technical design, implementation, optimization, and scalability of CRM systems.

• Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.

• Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.

• Ensure data quality, integrity, and compliance through audits and analysis.

• Troubleshoot CRM performance issues and optimize system functionality.





• Analyze CRM data to generate insights and recommendations.

• Manage technical vendors and maintain system documentation.

• Develop in-app messages and email templates using HTML, CSS, and JavaScript.

• Write SQL and Python scripts for segmentation and ETL processes.

Our MarTech stack: Braze | Tableau | Mixpanel & more

TO BE SUCCESSFUL IN THIS ROLE:

• Bachelor's degree in Information Technology, Computer Science, Business, or a related field.

• Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.

• Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.

• Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.

• Strong analytical and problem-solving skills with a data-driven mindset.

• Experience with API integrations and understanding of data stru

📌 Senior CRM Technology Manager (Barcelona)
🏢 Freenow by Lyft
📍 Barcelona