BettingJobs is working with a well established iGaming group seeking a CMO to spearhead activities for a new sportsbook operator venture. This role can be remote based from Europe with travel to South Africa or full relocation can be provided also. Key Responsibilities Acquisition & Performance Marketing * Own the full acquisition P&L; across PPC, programmatic/media, affiliates, and influencer — set CPA/ROAS/LTV targets by market and channel. * Build and scale paid search and paid social programs across grey and regulated markets, navigating platform restrictions specific to gambling advertising (Google, Meta, TikTok, native, and local ad networks). * Direct media buying strategy across programmatic, direct publisher deals, and local market media to maximise reach and efficiency where mainstream ad platforms are restricted. Affiliate & Partnerships * Lead and scale the affiliate program — commercial structuring, top-partner relationships, sub-affiliate networks, and CPA/rev-share/hybrid deal design.



* Leverage and expand the Group's existing casino affiliate relationships into the new sportsbook vertical, while building out sportsbook-specific affiliate partnerships from scratch. * Own sponsorship strategy — team, league, streamer, and event partnerships that build credibility and reach in target grey markets. Brand & Influencer * Define brand positioning, identity, and tone for a new entrant competing against established local and international operators. * Build an influencer and creator strategy suited to sports betting and casino audiences, including regional/local talent in priority grey markets. * Ensure brand and creative output is compliant and locally resonant across multiple jurisdictions, languages, and cultural contexts simultaneously. Grey Market Expansion * Identify and prioritise grey-market opportunities in partnership with legal/compliance, balancing growth ambition against regulatory and reputational risk. * Adapt acquisition, payments messaging, an

📌 Chief Marketing Officer (España)
🏢 BettingJobs
📍 España