07 oct
|
Meritt
|
Barcelona
Market research has barely changed in 30 years. Brief an agency. Wait six weeks. Get a 90-slide deck nobody reads. Miss the window.
Our client looked at that and thought: this is broken.
They've built an AI-native consumer insights platform that lets FMCG and brand teams run real-time research across 140M+ consumers in 80+ countries. No agencies. No waiting. Same-day answers. AI is baked into every layer: automated survey design, intelligent analysis, real-time audience targeting. This isn't a company that stuck "AI" on the homepage and called it a day. They've restructured around it and are investing heavily in becoming the category winner.
40 people. Series A. Scaling hard across EMEA. And the product genuinely sells itself once a buyer sees it.
This is a hunting role. No fat inbound pipeline. You'll be building from scratch, running the full cycle, and showing marketing and insights leaders a fundamentally better way of working.
What you’ll be doing:
- Building your own pipeline from scratch across EMEA. Cold outreach, LinkedIn, events, referrals. Self-starters only
- Running the full sales cycle from first conversation to signed contract on ~€20k ACV deals
- Selling consultatively into Marketing Managers, Brand Directors, and Consumer Insights leads who need to be challenged, not just pitched
- Managing approximately 35 deals per year against a €700k annual quota
- Educating buyers on a new way of working. You're not selling a tool, you're selling an AI-powered platform that replaces a process they've been stuck with for decades
- Shaping the GTM playbook as part of a small, high-impact commercial team of 5
You should apply if:
- 4+ years in a new business sales role (not AM, not CSM, not consulting)
- You've owned and closed full sales cycles, not just managed pipeline someone else built
- You've sold into marketing, brand, or consumer insights teams and understand how they buy
- Genuine FMCG or CPG affinity, whether from research, insights platforms, or
📌 Sales Executive, Consumer Insights (Barcelona)
🏢 Meritt
📍 Barcelona