We are looking for a Global Process Owner - Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL). This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets. Your Responsibilities Marketing Process Ownership
- Own the integral marketing engagement process.
- Design and continuously optimize end-to-end marketing workflows.
- Develop and maintain the global process roadmap.
- Ensure standardized documentation, governance and compliance.
- Drive process adoption across headquarters and international affiliates. Customer Lifecycle Management
- Define and optimize the customer lifecycle framework.
- Ensure a consistent customer experience across channels.
- Promote customer-centric marketing processes globally. Lead Management
- Own the marketing funnel and lead management process.
- Ensure smooth handover from Marketing to Sales.




- Identify opportunities to improve funnel performance. CRM & Marketing Automation
- Act as business owner for marketing-related CRM processes.
- Define business requirements for CRM and Marketing Automation tools. Prioritize system improvements and process enhancements.
- Work closely with IT and Sales Operations.
- Establish marketing process standards and best practices.
- Manage the process improvement roadmap.
- Monitor process adoption and effectiveness.
- Lead change management initiatives. Analytics
- Define marketing process KPIs.
- Monitor engagement, funnel and conversion performance.
- Support marketing governance reporting.
- Partner with Sales Excellence to optimize the commercial process.
- Collaborate with Marketing, Digital Experience, Campaign Operations and Sales Operations teams.
- Support global capability-building initiatives. Profile * Bachelor's or Master's degree in Marketing, Busines

📌 Global Process Owner (Barcelona)
🏢 Jobijoba
📍 Barcelona