In this role you will define and drive Openbank's customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition. You join a fast-moving, collaborative team focused on digital transformation and innovation in banking. * BeHealthy wellness programme * Parental leave and childcare support * Family-friendly programmes * Integral opportunities and broad career paths * Volunteering opportunities * Competitive reward package * Define and evolve Openbank's customer acquisition strategy with market analysis,



benchmarking and customer insights * Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition * Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations * Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities * Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency * Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery * 5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businesses * Proven experience defining growth strategies based on data and insights * Experience analyzing business performance, customer behavior and KPIs * Experience leading cross-functional strategic initiatives with multiple stakeholders * Previous experience in digital banking, customer acquisition or digital growth environments (valued) * Structured Problem Solving * Ownership & Accountability * Rigor and attention to detail * CRM & Digital Marketing ecosystems (preferred) * Banking Products & Cust

📌 Customer Acquisition Strategy Lead (Madrid)
🏢 Banco Santander
📍 Madrid